Category / I Am: Jenson
A highlight of one of our employees, the bike they ride and what kind of riding they most associate with, etc. (employee first, product second
“Don’t call it a comeback… I been here for years…” It’s only fitting that I’m getting ear-wormed with L.L. Cool J., circa 1990, as I’m carving berms and boosting doubles through Southern California chaparral. The third-generation Niner Rip 9 has got me feeling nostalgic for a few reasons. I’ve ridden these same trails many times on my previous-generation Rip 9—a bike that served me well for two seasons, a bike that I have forsaken for a newer, shinier all-mountain bike even though I couldn’t have been happier with it. I’m going to make some comparisons to that bike, because as much as the v3 is true to its roots… there is not much that hasn’t changed for the newest Rip 9. And I would say that this bike is somewhat of a metaphor for Niner as a company right now (hang in with me for a minute while I explain) …
Evil changed the face of 29er bikes with their Following several years back. Fans of the brand have been eagerly awaiting the coming of the next iteration of aggressive 29er from Evil, and it has finally landed. The all-new Evil Offering is 140mm aggressive trail bike ready for full send sessions. Jump in to read our review and check out our Jenson USA Exclusive Build.
SRAM’s latest Eagle drivetrain has landed, and the new NX Eagle group looks to be a strong offering that allows riders of all budgets to jump aboard the 12-speed movement with minimal effort and at a very reasonable price. This further opens the door for riders to cater their bike build to match exactly what they need and want, and that fits their budget. Jump into the article to check out the specs, features, stats, and pricing of this latest 12-speed drivetrain offering from SRAM.
Industry Nine announces the new Torch Road Alloy (TRA) integrated hub/spoke chassis with four wheelsets. Offering rock-solid durability, control, and expressive custom color options, the TRA chassis provides a bevy of features once only available on the Torch Mountain chassis. Read on to see all the details, specs, and options in their official press release.
The world of dropper post is a crowded one, and it takes something pretty special for us to sit up (pun intended) and take notice of a newcomer to the scene. OneUp Components has made us do just that. Knowing the quality of products and innovative ideas that OneUp Components has come to be recognized for, our curiosity was piqued when we got word that they were throwing their hat in the dropper post ring. But, we were left with questions of what would make them stand out from the competition. Luckily, we didn’t have to wait too long to get a chance to jump on a call with Jon Hadfield from One Up Components to pick his brain on the ins and outs of this new challenger. Here’s what we learned, and why this sub-$250 dropper post is going to make it onto our bike upgrade/add-on lists.
When you've created 2 of the most iconic bikes, the Ripley and the HD4, that occupy different ends of the trail bike spectrum, what is the logical next step? Ibis answered this question with their latest addition to a stellar bike lineup. Introducing the Ibis Ripmo. A bit Ripley, a bit Mojo HD4. Ripmo. It's a bit of a quirky name, but after seeing this stunning bike in person and/or ripping it through your local trails, you won't care what they named this bike. Read on to get the stats and details, and to see our short-term impressions of this 29" trail assassin.
The 2019 RockShox Lyrik fork has just landed, and we've been racking up miles testing it out. RockShox even sent the legend, Duncan Riffle, to make sure we had it dialed, and to give us the 411 on what's new. Follow the link, and read on, to see our short-term impressions, and all the details of what's new for this rowdy single crown fork.
Revin Cycling is a new comer to the world of cycling components, but the people behind this brand are steeped in years of industry experience, knowledge, and partnerships. This unique combination allowed for them to refine the recipe to creating quality components that meet a high standard of performance, reliability, and value. Jenson USA is proud to partner with Revin Cycling to help launch this brand to the cycling public. We couldn't wait to get our resident King of the Road, Oscar, out to put the rubber to the road on a set of Revin R35's, and see just what these wheels could do. Read on to see how he got along with these wheels for the last 2 months.
In the pursuit of the perfect ride, we're proud to partner with the industry veterans behind Revin Cycling who brought this brand to life. Drawing on years of experience within the world of cycling, the Revin team aim to bring quality components spec'd they way they always wished they would be spec'd. They're focused on the balance of performance, quality, and reliability to bring the rider and the bike into a harmonious experience where the boundaries of man and machine are blurred into the just the ride. Take a look inside to learn about Revin Cycling, and their first wave of wheel products being offered at Jenson USA.
When the rain (snow) and cold descend on the paths, roads, and trails that you love to ride, it can be hard to find suitable to conditions to crank out your daily miles. Fear not! Rollers can help you rack up the miles while perfect your form and fitness. They are also great for pre-race warm ups. Kreitler has helped us put together a quick tutorial on how and why to incorporate roller training into your cycling life.