In the pursuit of the perfect ride, we’re proud to partner with the industry veterans behind Revin Cycling who brought this brand to life.  Drawing on years of experience within the world of cycling, the Revin team aim to bring quality components spec’d they way they always wished they would be spec’d.  They’re focused on the balance of performance, quality, and reliability to bring the rider and the bike into a harmonious experience where the boundaries of man and machine are blurred into the just the ride.  Check out the Revin brand introduction to the world of cycling, and take a tour of their wheels available on www.JensonUSA.com/Revin.

Escape Ordinary

Official Brand Launch Press Release

A life lived outdoors invites the unexpected. Revin cycling components are built to perform and take in the scenery–no matter the conditions.

At Revin, we strive to be more than just another option to consider when looking to improve your cycling experience.  We live and breathe bikes and strive to pull the best performance out of them, because we know that when our machines are working their best, the ride transcends the norm and approaches perfection.  At Revin we love when our bikes respond to every movement predictably, when climbs flatten, making every pedal stroke seem effortless and new descents bring a renewed sense of confidence.  We live for those rides.  Revin was built from the desire to build components that inspire those moments.  We pursue the creation of components that help us escape the ordinary day to day from that first pedal out the door to the last climb on the way home.  Put simply, it’s our mission to create the best bicycle components in the world.

The Revin team is comprised of lifelong cyclists with decades of industry experience, backed by the bicycle retailer Jenson USA. Because of our unique position in the industry, Revin Cycling has access to the world’s premier manufacturing facilities in Asia.  Products are built to our team’s specifications and meticulously tested in the real world, at the factory, and through our independent test partner ACT labs, one of the most highly regarded bicycle component test labs.  We only partner with manufacturers that have a long and proven track record of building premium components.  These partnerships give us the confidence to say that Revin Cycling has some of the best bicycle components in the world; offering premium upgrades for the discerning rider.

Revin Cycling carbon wheel lineup will feature top end spec carbon with DT Swiss hubs and Sapim spokes

Revin wheels deliver an experience and build quality that stands shoulder to shoulder with the best on the market.  We are confident that when you dig further and compare our wheels side by side with the finest wheels out there that it’ll be easy to understand our confidence.  We carefully consider every detail of the Revin experience. From initial design, to the opening of the box when your parts arrive, to a generous warranty that will ensure you’re all smiles miles down the journey, we’re here for you beginning to end.

Revin Cycling is launching five wheelsets that will offer any bike a drastic performance boost. Our wheel spec is the perfect pairing of tried and true hubs and spokes laced to our purpose-built hybrid modulus carbon rim.  Our team considers every detail to ensure that each rim exceeds expectations for the intended use.  The hybrid modulus laminate is mated to unique resins in a layup that is delicately crafted at each critical point of the rim.  Our rim partner produces some of the most recognizable and coveted rims in the industry.  Their expertise and years of experience give Revin the freedom to design wheels that meet the demands of discipline-specific use.  From the semi-aero profile of our R35 road wheel to the asymmetric rim design on our E27 and E29 wheels, each rim is purpose built to get the perfect balance of strength, stiffness, weight, and durability.

We couldn’t pair these rims to just any hub or spoke, so we sought out the best.  DT Swiss hubs have become the standard of reliability and performance.  Their hubs are lightweight, reliable, and have years upon years of experience making one of the best hubs on the market.  It was only natural that we paired such a hub with an industry leading rim.  For spokes, we chose Sapim, Belguim’s premier spoke company that compromises nothing and delivers a ride quality that is noticeably better than generic options.  All Revin wheels are put through our comprehensive quality control process to ensure that the set that arrives on your doorstep is ready to roll.

For more info click on over to RevinCycling.com, or check in with us on social media @RevinCycling on Instagram and Revin Cycling on Facebook to keep up to date with new product releases and news.

Revin E27 Wheels

E 27 MTB Wheels 

MSRP $1199

  • Carbon hybrid modulus rim with asymmetric design
  • 30mm internal rim width
  • DT Swiss 350 straight pull hubs
  • Sapim Race spokes
  • 27.5” (E27)
  • 15×110 Boost Front, 12×148 Boost rear
  • 1660g

E 27 Pro

MSRP $1599

  • Carbon hybrid modulus rim with asymmetric design
  • 30mm internal rim width
  • DT Swiss 240 straight pull hubs
    • Includes 54t ratchet upgrade (18t ratchet installed)
  • Sapim CX-Ray spokes
  • 27.5” (E27 Pro)
  • 15×110 Boost Front, 12×148 Boost rear
  • 1525g

Revin E29 Wheels

E 29

MSRP $1199

  • Carbon hybrid modulus rim with asymmetric design
  • 30mm internal rim width
  • DT Swiss 350 straight pull hubs
  • Sapim Race spokes
  • 29” (E29)
  • 15×110 Boost Front, 12×148 Boost rear
  • 1730g

E 29 Pro

MSRP $1599

  • Carbon hybrid modulus rim with asymmetric design
  • 30mm internal rim width
  • DT Swiss 240 straight pull hubs
    • Includes 54t ratchet upgrade (18t ratchet installed)
  • Sapim CX-Ray spokes
  • 29″ (E29 Pro)
  • 15×110 Boost Front, 12×148 Boost rear
  • 1625g

R35 Road Wheels

R 35

MSRP $1199

  • Carbon hybrid modulus rim
  • Proprietary heat dissipating brake track
  • 35mm rim depth
  • DT Swiss 350 straight pull hubs
  • Sapim Race spokes
  • Rim brake specific
  • 700c wheel available with QR axle only
  • 1540g